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The 2008/09 Marketing Team
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In the coming year, the Marketing Team has been extended to enable us to reach the District’s ambition to provide our stakeholders with sound PR, communications and marketing strategies. District will provide a particular focus on Marketing Innovation using social networking mechanisms.
By continuing to establish firm and fruitful links outside of Rotary, we can more easily meet our marketing aims of strong membership, interesting meetings, relevant projects and encouragement of active service, whether Vocational, Community or International. Hence Marketing has developed a focus on aiding each club in reaching external audiences as well as existing members – here is a little of what you can expect:
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Project Shout!
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Project Shout! will continue to be a major initiative of D9800 Marketing during 2008/09. In brief, Project Shout! is:
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- A major billboard advertising campaign, supported by marketing and events.
- Aimed at attracting target audiences to Rotary.
- Based on the consistent theme – “People Like You & Me.”
- A joint venture with corporate supporters.
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Marketing Innovation
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Innovation is at the heart of Rotary International – we are the world’s first service organisation.
Many thousands of Rotarians are constantly working on innovative projects at club, cluster, district, zone, and international levels.
We need to focus on innovation within our district marketing program that communicates the power of Rotary to make a difference, not just locally, but nationally.
It’s not about working harder. Its about creating innovative projects with the scale to make a real difference to the life of our nation, leveraging the aggregated power of Rotarians in Australia and inspiring a new generation to become involved and provide the energy and capacity to ‘get it done’.
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Corporate Liaison
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To assist clubs in working with corporate Australia, we have established strong marketing collateral, particularly proposals and standard letters. For details, please see the Marketing Tips section of the website.
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Rotary Information Line
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The Rotary Information Line (phone 03 9652 5872) provides access to Rotary for the general public and visiting Rotarians looking for information on make-ups. The line is listed in the White Pages and calls are diverted each day to the homes of experience Rotarians who have volunteered their time on a regular basis to ensure that all queries about Rotary are handled properly and the caller is directed to the appropriate person or club. Rotarians wishing to assist in this valuable PR exercise should contact:
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| | Committee Chair Graeme Bird
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District News
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The District News is the regular official communication issued by the District Governor to the President and Secretary of each club in District 9800, as well as other subscribers, and contains items of special interest and importance. The District News Editor for 2008/09 is again Clarice, ably supported by Rotarians John Granger, Ron Stark and Philip Archer, along with non-Rotarians Jane Drury, Jamie Anderson and Tricia Reardon.
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District Website
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All enquiries, proposed changes, updates and additions to the Rotary District 9800 website should be made via the District Webmaster, Chris Trueman or Colin Burns.
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Speakers Bank
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Jill Weeks
| Phone: 0418 378 399
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Club Program Chairpersons are encouraged to submit details and contacts of guest speakers who have impressed various individual Clubs by their content and presentation at their meetings. This information will be maintained in a “Speakers Bank” database and the list is available on www.rotarydistrict9800.org as well as by email request. While genuine submissions from the public for listing are welcome, speakers wishing to promote their own business or enterprise for personal gain will be discouraged.
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On To World Convention
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PDG John Wigley
| Phone: 0402 455 525
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A Rotary Convention is a time and a place to renew friendships with fellow Rotarians and to make new ones. The official program, as well as the informal activities and fellowship, will inspire, unite, and revitalise Rotarians to make a better world. Linked information will be provided for District 9800 attendees.
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Liaison with Rotary Down Under (RDU)
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Liaison occurs with Rotary Down Under (RDU), the magazine for members of Rotary Clubs within RI Districts in the Australian zone.
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Liaison occurs with Rotary Down Under (RDU), the magazine for members of Rotary Clubs within RI Districts in the Australian zone.
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District Awards
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District Awards provides the opportunity to showcase your projects to clubs throughout the District and at the same time receive the recognition for your efforts. Submissions are judged against set criteria and the substance of the project is the most important factor rather than the glossiness of the presentation.
The following table lists the categories of awards:
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| | Australian Rotary Health Research Fund Trophy
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| Support to ARHRF through donations or club support for projects
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| | Percentage year-to-date attendance as at end of April
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| | Greatest benefit to local community and member involvement
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| | Project with greatest benefit to youth which actually involves youth
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| | Greatest benefit to local or wider community meeting EPA criteria
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| International Service Trophy
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| Greatest benefit to overseas group etc with high club involvement
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| Rotary Image Trophy (PDG Bill King Shield)
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| Creating greatest awareness of Rotary in community by club involvement.
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| Vocational Service Trophy
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| Promoting individual or group efforts to achieve goals
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| Bulletin Trophy and Certificates
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| Best club bulletin based on club size category promoting Rotary information and communication
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| Membership Development (“Joey”) Trophy
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| Percentage NET members gained relevant to club size as at end of April
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| Conference Attendance Cup
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| Highest attendance at District Conference based on club membership (excluding the host club)
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| Rotary – Rotaract Involvement Trophy
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| Best joint project between Rotary and Rotaract Club(s)
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| Significant Achievement Trophy
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| Most unique Club project with significant benefits to community
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| Public Relations Trophy (the “Thomas Lothian” Shield)
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| Single project with significant media coverage
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| Best Submissions Trophy (PDG Vance Hilton Shield)
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| Most professional submission(s) by a club for any District Award or Awards
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| | Greatest number of members per club who commit to annual contributions to The Rotary Foundation
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| Strategic Planning (Horizons) Trophy
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| Best club planning submission which has actually been implemented
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| | Greatest contribution to Rotary Foundation based on Club size as at end of April
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| | Best Club website based on content and ease of use
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